Following on from the success of T-Mobile’s previous above the line advertising campaigns Sing Along in Trafalgar Square and Dance in Liverpool Street Station, again this year T-Mobile are giving over their adverts to the public. Night In, produced by Saatchi & Saatchi, will feature members of the public inviting their friends over to share a great night in with them.
The adverts are to promote a new customer loyalty offer Night In, in conjunction with Blockbuster. The offer runs from Monday to Thursday each week and customers text NIGHT IN to 3000 to receive a voucher code. They present their voucher code at any branch of Blockbuster and they can then rent either two films, or a film and a game, for two nights. In addition they also receive a bottle of cola, a bag of popcorn and a bag of sweets, all for £5.00.For further information please see:
http://www.t-mobile.co.uk/services/uk/nightin/
The campaign officially launched on Wednesday 3rd June 2010 in the East Piazza of Covent Garden, London. The two-stage launch featured an artist photocall with girl-band The Saturdays, followed by public auditions to star in the adverts. Source Models Presenter Kevin Harris was chosen by Brands 2 Life to host the event, you can see Kevin in action by clicking his picture.
